Isometric 3D render in soft pastel florals with blush pinks, cream petals and warm burnt-orange accents scattered across a dreamy garden backdrop elle

Fashion meets lifestyle

A bilingual journal from Hong Kong

Style notes, travels and cultural dispatches from Elle Lee, a Shanghai-born, London-raised style blogger writing in English and Chinese.

01 — HOME FASHION · LIFESTYLE · CULTURE
Isometric 3D render of a soft cream vanity tray with a small framed mirror, pearl accessories and a delicate stem of pink blossoms, lit in warm daylight elle

Hello, I'm Elle.

Born in Shanghai, raised in London, and now based in Hong Kong, I started elleiconlee as a personal journal about the things I love — fashion, beauty, travel, art and the digital world, viewed through a bicultural lens.

I've written columns for Style-tips.com, Onlylady.com, ElleChina.com, Jingdaily.com and Butterboom.com, hosted segments on Phoenix URadio, and stepped on stage for my first TEDx talk.

On this site you'll find homegrown dispatches, designer interviews and quiet little essays — from tea rooms in Soho to lanterns in Hoi An.

More on my story over on the About page.

From the journal

A few favourite threads from recent months, written from the road, the studio and the second-row seat.

Between Leicester Square and Trafalgar Square, I keep a running note of the streets that raised me. Tokyo DisneySea marked its 15th anniversary with outfits far more elaborate than any theme-park dress code I've known, and a quiet afternoon at the Forbidden City turned into a long conversation about what a city permits.

"Hope you can find something interesting, inspiring and useful here."

I'll keep adding stories — on style, the digital world, art and culture — as they arrive.

Got a tip, a collaboration or simply want to say hello? Drop a line via the contact page.

Fashion on a bilingual journal often begins with the way two cultures meet in a single wardrobe, where a tailored London coat might be restyled with a Shanghai-inspired accessory and a soft pastel floral scarf. The lookbook sensibility is personal rather than prescriptive, treating outfits as small visual essays about mood and place. By alternating sharp monochrome pieces with blush pink accents and gentle florals, the page creates space for both city polish and weekend ease, suggesting that style is less about rigid rules and more about how a person assembles identity from many influences at once.

Beauty writing on a culture-forward blog usually moves between skincare rituals borrowed from Eastern routines and the more experimental textures found in London and Hong Kong salons. Hair stories become small portraits of transformation, often paired with reflections on confidence and self-image. Rather than focusing on products alone, the writing explores the feeling of sitting in a chair, the soundtrack of the space, and the way a new haircut can quietly reset an entire week, turning everyday grooming into a creative ritual.

Travel notes on the site often read like quiet field reports, weaving visits to Paris apartments, Soho corners, and amusement parks along the coast into a single continuous journey. Central squares and seaside provinces appear as backdrops for slow afternoons and unexpected friendships, while weekends in the city become opportunities to rediscover familiar landmarks. The tone treats travel less as a checklist and more as a series of lingering impressions, inviting readers to walk slowly, notice small details, and remember that every place is also a feeling.

Art and culture features tend to sit at the heart of the journal, drawing on museum visits, gallery openings, and conversations with local icons who shape how a city sees itself. Reflections on history, pop culture, and contemporary creativity are filtered through a bicultural lens that values both heritage and reinvention. Posts often linger on the atmosphere of an exhibition rather than cataloging every work, encouraging readers to consider how spaces, sounds, and stories together create a sense of belonging in any cultural capital worth exploring.

Lifestyle coverage on a personal blog balances the practical with the aspirational, ranging from notes on healthy routines and office style to thoughts on holiday entertaining and digital well-being. Topics such as weekend plans, casual living, and friendship rituals are treated with the same care as fashion editorials, reinforcing the idea that everyday choices deserve thoughtful attention. The writing aims to feel like a conversation with a well-read friend who enjoys good design, slow weekends, and the occasional glass of wine after a long week in the city.

Behind the polished layouts, the journal retains a distinctly personal diary quality, mixing English and Chinese reflections on identity, opportunity, and creative perseverance. Posts about speaking engagements, conferences, and brand collaborations are shared with the same openness as quieter entries about self-care or a memorable meal with friends. The result is a space that feels both aspirational and approachable, where readers are invited not only to admire the imagery but also to feel that the door is always open, and the next story is just around the corner.