Versace’s First SoHo Boutique in New York City // Versace美國紐約市首家蘇豪專門店

Another visiting spot for you when in The BIG APPLE!

Versace’s first downtown boutique in SoHo is opened.

The new store concept, conceived by Donatella Versace and renowed English architect Jamie Fobert, explores the positive tension between Versace’s legacy and the future of the brand.

The Versace SoHo boutique begins with a long hallway with 6 brass and white revolving panels on either side serving as a catwalk experience for guests entering the store. Manipulated into several orientations, these alcoves serve as a playful area to display store merchandise.

Reminscent of the luxurious details found in historic Gianni Versace boutiques, the new store design incorporates an opulent mosaic floor modeled after Roman Basilicas built in 800 A.D. Floating above the mosaic floor are curved plexiglass panels adding a futuristic element to the boutique. Curved walls continue throughout displaying merchandise in a modern, sensual way.

The SoHo boutique also serves as a laboratory for regular collaborations between Donatella Versace and curators. She will select various inspiring individuals, and together they will create an offering of limited-edition items that represent their personal vision or interpretation of the Versace brand.

The first curator selected by Donatella Versace is Christopher Kane. The collection includes a wide range of products from t-shirts featuring archive Versace images to golden earbuds emblazened with the Medusa, to a board game titled “Medusa & Greca.” The new boutique will offer Versace Women’s & Men’s RTW and Accessories alongside the rotating curated collections.

Donatella Versace says, “Versace has always been about the blending of influences – fashion mixed with music, dance, art and celebrity. In Manhattan we now mix uptown with downtown – our new SoHo boutique offers a great alternative to our established, glamorous Fifth Avenue store.”

Address:

Versace SoHo Boutique

160 Mercer Street New York

NY 10012

去紐約市，又多了一個必去的shopping點！

Versace 位於美國紐約市下城區的首家專門店在蘇豪正式開幕。店舖結合 Donatella Versace 及英國著名建築師 Jamie Fobert 的設計概念,充份發揮 Versace 的經典精粹及前衛 構思。

Versace 蘇豪專門店的大門設有一段長廊,兩旁裝上六組黃銅和白色的旋轉面板,為來訪貴賓帶來時裝 秀中走天橋的體驗。入口區域劃分為數個不同的路線,從而幻化出充滿玩味的商品展覽區。

新店的設計讓人聯想起傳統 Gianni Versace 專門店的奢華面貌。華麗的馬賽克地板參照公元 800 年建 成的羅馬聖殿。在馬賽克地板上設置了懸浮的彎曲有機玻璃面板,為專門店增添未來主義元素。全店牆 身都採用彎曲的造型,藉此以現代和感性的方式展示商品。

此外,蘇豪專門店亦是 Donatella Versace 和不同的知名策劃人協作的試點。她會親自挑選能啟發創意 的人士,合作推出限量版貨品,以展現他們的個人理念或其對 Versace 品牌的演釋。

Donatella Versace 首選的策劃人是 Christopher Kane。所推出的產品系列包羅萬有,例如印上 Versace 昔日圖像的 T 恤、以 Medusa 圖像裝飾的金色耳塞,以及名為「Medusa & Greca」的棋盤遊 戲。全新專門店會提供女士和男士服裝系列與配飾,以及由不同策劃人主理的產品系列。

Donatella Versace 表示:「Versace 一向致力匯聚不同的影響力,把時裝與音樂、舞蹈、藝術和名人連 成一線。現在, 我們把曼哈頓上下城區混合,全新的蘇豪專門店正好與魅力逼人的第五街專門店成為絕 配。」

地址：Versace 蘇豪專門店 160 Mercer Street New York, NY 10012