This is a repost from Sassy Hong Kong’s interview with me: Super Star PR & Social Butterfly.
(1): Background, Fashion, Lifestyle 第一部分：背景，时尚，生活
(2)：Shopping, Beauty, Travel & China 关于购物，香港生活，美容保养，中国上海的心得
(3): (You are reading it 你正在读）
What is your favourite thing to do at the weekend?
Usually I like to have the weekend to myself. A little ‘ME’ time, so I tend to ‘free my face’, do yoga and go hiking on the weekend. Most of the time, a good book – fiction or on business with a caramel latte – seem heavenly as everyone else experiences ‘weekend chaos’!
What are your favourite restaurants and bars in Hong Kong?
I’m quite a foodie, so it’s really hard for me to only name a few. My favourites to treat myself are Sevva, Amber, Zuma, Bo Innovation and Mo Bar. I like the atmosphere and style, which remind me of places in London and Shanghai. However, California Vintage on Hollywood Road and Life Café on Shelley Street are my most frequently visited spots.
你周末最喜欢做什么？
普通情况下，我周末喜欢自己一个人放松休息。让自己的皮肤休息，不化妆，去做瑜伽，去爬山。或者找个安静的咖啡店，拿一本书，点一杯焦糖那铁。
在香港，你最喜欢的餐厅和酒吧在哪里？
其实，我是个“食客”，所以让我选几个来说真的很难。中环的 Sevva, Amber, Zuma, Mo Bar 和湾仔的 Bo Innovation 都是我比较喜欢去的。因为那里的氛围会让我联想到以前住的上海和伦敦。但是，我最常去的可能是在荷里活道上的 California Vintage 和些利街上的 Life Café。
You’re always so busy with events and parties – any tips for aspiring social butterflies?
To be honest, I don’t go to parties/events unless they are work-related and I actually spend more time behind my desk coordinating them! I feel for the amount of work that goes into an event by everyone involved; from the PR to the caterers to the clean-up crews.
My #1 tip for all social butterflies: be authentic – online and off. Do what you like and be who you are. Read and learn more, so you will be confident to speak when the time comes. Treat others with your whole heart, and don’t burn bridges. You never know what’s going to happen in the future, and who might be able to help you in the future.
You’re heavily involved in Social Media Week (SMW) – can you tell us a bit more about it?
SMW started in New York and Cohn&Wolfe-impactasia brought it to Hong Kong for the first time in 2011 to great success! It’s a whole week of conferences and events that cover all aspects in social media; there are topics that cover the very basic 101 of social media, topics that target businesses and non-profit organisations, and there are opportunities for like-minded talent to share ideas and experiences.
The events are not expensive, not filled with geek-speak, and aren’t only for professionals! If you have a blog about your cat, your favorite wonton shops or even if you’ve never blogged before – you’re invited! We hope every attendee can learn something new, interesting and useful from SMW Hong Kong.
你一直都因为各种活动和派对而非常繁忙 － 可以给想成为社交精英的人一些小贴士吗？
说实话，我基本只会去和我工作有关的派对／活动；而且其实我花更多的时间在工作桌前安排策划活动！我真的非常了解举办一次活动后大家投入的经历和时间，不管是公关人员还是活动酒水负责人员，直到清扫团队。
我给想成为社交精英的大家第一条的贴士就是：做自己－网络上，现实中。做你喜欢做的事情，做真实的自己。不停的阅读和学习，这样在适当的机会和场合，你就会很有自信的去与不同社会人士交流。对待别人要真诚，用真心，要保持良好的人际关系。你永远不知道未来会发生什么事情，也不知道谁可能是你到时的“救世主”。
你在社交媒体周中扮演很重要的角色－可以告诉我们更多关于这个活动的细节吗？
社交媒体周的起始在美国纽约，我们公司第一次将这个活动在2011年的时候带入香港举办并取得了良好的结果！它是一整个礼拜有关社交媒体各方面的研讨会和活动；从最基础的社交媒体101知识，到研讨商业和非盈利机构和社交媒体的关系，对想了解学习社交媒体更多的人来说是一个不可多得的交流机会。
活动的票价并不贵，也并不是无聊的科技术语对话，更不是只针对在这个行业工作的人而设。如果你有一个关于写你自己猫的博客，写你最喜欢吃的云吞，或者你从来没有写过博客， 都可以来参加！我们希望每个来参加香港社交媒体周活动讲座的人都可以学习到一些新知识，一些有趣并且有用的知识。
Social media is important because it’s essential in daily communications – for business AND personal life.
On a personal level, social media helps each of us to be connected, no matter where you are in the world. You can be face to face with your beloved ones with just one click and without spending a penny (Ok, maybe electricity!). On a business level, companies cannot just bluntly splurge money on ads anymore. They have to listen to their consumers and spend more time to engage with them. Overall, I would think it benefits the public more and requires businesses to work harder.
To call it a fad is like calling the television or the internet a fad – I see social media more as an evolution of how our social lives and technology collide and help us build stronger relationships past a simple phone call, email or even networking drinks.
And NO, you can’t just be on Twitter! You have to be on Facebook, Weibo, Instagram, Viddy, Youtube, LinkedIn and many more. YES, not an easy job to maintain; that’s where my expertise comes in!
Who are your top five Tweeters?
I like reading @OscarPRgirl and @bryanboy about fashion, @PennOlson for digital/social media news in Asia, @Mashable for digital/social media news globally, and @Jingdaily for luxury market news in Asia.
为什么你觉得社交媒体重要呢？每个人都应该在Twitter推特上吗？社交媒体会不会只是昙花一现呢？
社交媒体很重要是因为它已经成为我们日常生活中的一部分 － 商业和私人生活。
在一个比较私人生活的层面上来说，社交媒体帮助我们所有人保持联系，不管你身处世界的哪个角落。只要一个简单的按键点击，不花一分钱（好吧，可能就电费）就可以让你和自己所爱的朋友和家人见上面。而在商业层面上来说，企业不能就再盲目的投钱到广告上。它们必须花费更多的时间和精力去倾听、了解消费者并与他们互动。总体来说，我觉得社交媒体促使商家更亲近消费者，对整个消费群是有益处的。
说它是不是昙花一现就好像说电视和互联网是昙花一现一样，我觉得社交媒体更像是我们社交生活和科技撞击在一起的一个革命。它使我们的人际关系更牢固，好过打一个电话，发一封邮件或者社交聚会。
还有就是，不！你不可以只在Twitter推特上！你还需要在Facebook, 微博，Instagram, Viddy, Youtube, LinkedIn 和很多不同的社交平台上。不错，保持自己在这些社交平台上的活跃性不是一个简单的事；这也就是为什么我的专长可以帮助到你。
谁是你在Twitter上跟随的前5个人物？
关于时尚，我喜欢看时尚博主 @bryanboy 和Oscar de la Renta的公关 @OscarPRgirl；关于亚洲的数码／社交媒体新闻，我喜欢看 @PennOlson, 世界的数码／社交媒体新闻我会选择看 @Mashable, 亚洲的奢侈品市场新闻我看 @Jingdaily.
Tags: elle lee, elleiconlee, social media, social media week, Twitter, 李文煊, 社交媒体, 社交媒体周
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