Fashion Rumour: Alexander Wang Takes Over Balenciaga? // 時尚八卦：亞歷山大王將接棒巴黎世家創意總監一職？

Nicolas Ghesquiere finished his last day as the Creative Director of top French fashion house Balenciaga this Thursday.

Alexander Wang, the 28-year-old American designer with his own eponymous label, is rumoured to take over the job soon.

Though a formal announcement has not been released, the same confirmation news has been reported on various respected sources, including industry bible WWD.

So, what should we expect from the “new” Balenciaga?

I think we will see a more commercial direction and mass appeal for Balenciaga, as that seems to have been on PPR‘s agenda (the brand’s parent company) for quite a while.

At the same time, I am actually very interested to see which brand Nicolas Ghesquiere is going to join… or whether he will start his own line instead.

Nicolas Ghesquiere

剛過去的星期四，是Nicolas Ghesquiere 在法國著名時尚品牌巴黎世家作為創意總監的最後一日。

居傳聞，亞歷山大王將在保持自己同名品牌發展的同時，兼職為巴黎世家擔任創意總監一職。

雖然品牌尚未有發佈正式聲明，宣布正式此消息。但已經有很多極具影響和權威性的媒體、人物刊登並證實此消息屬實，其中包括被譽為時尚界聖經的WWD。

那“新”的巴黎世家會有甚麼改變呢？

我認為，設計可能會更容易被大眾所能接受，也就是走向商業化的道路。因為這是品牌的控股公司PPR一直以來想做的（努力提高銷售＝高利潤），也應該是他們選擇亞歷山大王的原因之一。

而在大家都在討論新接班人的同時，我卻很想知道Nicolas Ghesquiere會去哪裡。是加入另一品牌（聽說PPR的競爭對手LVMH有意招攬他入門），還是自創門戶？

Alexander Wang

Alexander Wang 2012