“Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits.”
I bought and read this book in early 2011, but read it for the second time last week; and it just gets better with time.
Highly recommended for anyone who also shares the same belief that luxury today is not how it should be…
“曾幾何時,奢侈品是皇室貴族與上流社會的專屬物。奢華代表的不僅僅是昂貴的標簽,而更多的是品牌背後濃厚的歷史底藴、品質和購物體驗。如今,奢華只是一個被幾間全球百萬大公司用錢過度包裝,通過廣告、品牌宣傳等等手段而獲取盈利的“傀儡”。
我在2011年初買了這本書並很快的閱讀完,但上星期又再閱讀了一次; 發現感覺又不一樣了。
推薦給喜愛閱讀,同樣認為當今的奢華,並不應該是奢華原貌的朋友。
“Fashion may be fabulous, but what’s the true price of luxury? From the importance of fashion owners, to red carpet stars and the seasonal ‘must-have’ handbags……”
Dana Thomas shows how far illustrious houses have moved from their roots. Thomas witnesses how these ‘luxury’ handbags are no longer one in a million, discovers why luxury brand clothing doesn’t last as long, and finds out just who is making your perfume.
From terrifying raids on the Chinese sweat shops to the daunting chic of Paris workshops, from the handcrafting and economics of early-twentieth century designers to the violent truth behind the ‘harmless’ fakes, Deluxe goes deep into the world of extravagance, and asks: where can true luxury go now?
“時尚可能讓人感覺華麗,但製作奢侈品真實的代價是甚麼?由經常購買時尚物品的消費者,到在紅毯上星光熠熠的明星們。還有每季必須擁有的IT手袋……”
黛娜·湯马斯 (Danna Thomas)深度剖析時尚界黑幕,以真實的例子讓你瞭解現在的高價包包,根本不應該稱得上是奢侈品。為甚麼品牌換季勤快,經典款越來越少。而那些要價不菲的香水,真的又是誰在設計調配製作的?
Tags: book, Dana Thomas, fashion, luxury, 奢侈品, 奢華, 時尚, 書, 黛娜湯瑪斯