ANTEPRIMA Spring Summer 2014 WIREBAG Collection Preview

ANTEPRIMA – Established by IZUMI OGINO in the early 90s, ANTEPRIMA was the first Italian brand created by a Japanese woman to be shown on the Italian catwalk.  Synonymous with quality and femininity, ANTEPRIMA is a product of the Japanese female aesthetic, supported by precise quality craftsmanship.

On a sunny April day last week, the simple yet stylish Italian fashion brand ANTEPRIMA hosted a special Spring/Summer 2014 WIREBAG Collection Preview in Hong Kong.

The brand invited many of the city’s fashion icons to exclusively preview and share their views on this season’s latest fashion trends.

Model/actress Janice Man and Mandy Lieu also showcased their styling skills at the event!

As one of the guests at the preview, I had the chance to talk about the fashion blogging scene and my thoughts on ANTEPRIMA’s fashion & lifestyle blog, http://www.thewiredit.com (which I am a fan of!), with Hong Kong’s top fashion stylist Ricky Kwok plus other celebrities and media on-site.

Ricky shared how “CONTRAST” is the focus of the latest ANTEPRIMA collection and discussed in greater depth how to make use of contrasting textures – for instance, chiffon vs leather, skillfully blended with contrasting colour palettes, like pastel vs metallic – in order to create a powerful but sophisticated and romantic look.

In the end, we took this offline event online, with Ricky snapping Joy Shing’s and my “Outfit Of The Day” (all items from ANTEPRIMA), and uploading the pictures to the SPOTTED ON column on www.THEWIREDIT.com.

While my outfit channelled a more clean, modern workwear look, it was clear to see that there are many different ways ANTEPRIMA’s clothes can be interpreted and worn.

The ladies at the event wearing black dresses or a black top and skirt with a mesh jacket highlighted the edgy side to the brand; however, my favourite outfit was worn by Janice Man, as I’m still obsessed with (mesh) gold with tassels and fringes.

After all, why be flat if you can be fringed?!

Group photo time!

Left to right: Sharly Choi, Lelia Chow, Lillian Ho, Mandy Lieu, Ricky Kwok, Janice Man, Joy Shing, Linah Matsuoka, Elle Lee (me) all in ANTEPRIMA and carrying ANTEPRIMA handbags.